We developed an elegant and functional merchandising solution that reimagined the faux floral shopping experience. A centrally located digital touchscreen served as an interactive guide, offering customers styling tips, arrangement suggestions, and seasonal inspiration—encouraging creativity and exploration throughout the selection process.
To subtly enhance the overall presentation, we integrated considered LED lighting into the display. The lighting gently highlighted floral colours and textures, creating a welcoming and refined atmosphere without overwhelming the product. Together, the digital and lighting elements worked harmoniously to attract attention, support shopper decision-making, and elevate the in-store experience.
This integrated solution fostered engagement, built confidence, and helped convert inspiration into purchase.