Square Inline Displays
Square approached Treat Retail with the goal of developing a global POP display style guide. The aim was to create a unified design approach for both temporary and permanent displays that would work across different retail formats, all while maintaining a consistent premium aesthetic. After successfully crafting the style guide, we were invited to manufacture on-shelf displays for a variety of Australian retailers, ensuring the brand’s presence was strong and visually cohesive.
The Brief
Treat collaborated with Square's global marketing team to develop a comprehensive POP retail style guide, outlining specifications for colours, materials, and display types. For the permanent on-shelf displays, we engineered a modular and flexible presentation platform designed to accommodate future product updates with ease.
Product education was delivered through a streamlined approach, featuring backlit information graphics complemented by an optional graphic flip-book or interactive digital touchscreen for deeper exploration. Security was also a key consideration in the design; we developed custom, durable metal brackets to securely mount each product and deter theft.
The Design
