We developed four stylised plinth design concepts aligned with Fuji’s new brand colour style guide. After careful consideration, a sleek, modern design was selected—one that effectively showcased the product, complemented by Fuji’s vivid, high-impact photographic imagery as a striking backdrop.
To accommodate the high volume of displays required, we applied value engineering principles, utilising precision injection moulding for cost-efficient production while achieving exact brand colour matching. The design was further elevated with the integration of a white synthetic leather top surface, adding a refined, premium finish.
These displays significantly enhanced Fujifilm’s in-store presence, helping the brand establish a dominant position within the camera cabinet retail space.