Breville Espresso Accessories Display
In collaboration with the Breville global creative team, our goal was to develop a cost-effective CTU display that would showcase Breville’s espresso machine accessories. The challenge was to strike the right balance between tactile product interaction and built-in anti-theft security features—ensuring a safe, yet engaging, customer experience.
The Brief
Following the evaluation of several display formats tailored for global retail environments, we finalised a compact, tiered display solution. This format delivered a premium product presentation while allowing customers to engage with the accessories through a tactile experience, secured by durable retractable steel cables. Treat oversaw the production of over 1,000 units, successfully managing global distribution.
The Design
