Felix Digital Engagement Bay
To enhance brand presence in key locations, we were tasked with securing a permanent gondola bay in selected IGA flagship stores. The display needed to be dynamic, integrating both digital and graphic animation to capture attention and amplify the brand’s visibility in-store.
The Brief
The solution comprised a digital header and synchronized digital shelf strips designed to display animated content in unison. All screens were powered through a single low-voltage channel, magnetically connected to the rear of the IGA fixture for a streamlined setup.
The assembly was engineered for ease of installation, featuring an integrated clamping mechanism that securely attached to the retailer’s standard shelving system.
The main chassis was constructed from durable mild steel and finished with a Felix blue powder coat, reinforcing the brand’s visual identity. To support energy efficiency, the displays were equipped with a built-in timer that automatically powered them down at night and reactivated them in the morning.
The Design
