Supercheap Auto Slider Signage
We were commissioned to develop a large-format signage system designed to guide customers in selecting the right products for their needs. The signage needed to be easily installed on existing store fixtures, avoid taking up permanent shelf space, and be durable enough to withstand the high-traffic environment of retail.
The Brief
This solution was developed through extensive testing and refinement, considering the variety of standard fixtures used across Australia and New Zealand. A critical aspect of the development process involved ensuring that the attachment brackets were exceptionally robust, preventing removal once installed on the retailer’s fixture.
We also engineered a smooth-operating sliding door system incorporating integrated graphic channels designed to hold a large-format graphic. This feature not only enhanced visual impact but also allowed shoppers to easily access the product behind the door when needed.
The Design
